Privacy Policy

Last updated: Mar 23, 2021

1. OUR PRIVACY POLICY

True North Esports Canada cares about your privacy. For this reason, we collect and use personal information only as needed to deliver our services and to communicate with you about the same, or as you have requested (collectively, our “Services”). Your basic personal information includes information such as:

§ Full name

§ Personal address and Email

§ School name

§ Grade (9 to 12)

True North Esports Canada is working together with GENERATIONESPORTS USA to make Esports available to every student as a legitimate varsity level sport in Canadian high schools nationwide. Schools, school districts, and athletic associations (collectively referred to as “Schools”) use our services to facilitate competitive esports activities for their students (“Students”).

By accessing or using our Services, you affirm that you have read and understand this Privacy Policy and expressly consent to our collection, storage, and disclosure of your personal information in accordance with its provisions.

All capitalized terms used in this Privacy Policy that are not defined herein shall have the meaning given to them in our Terms of Use or other applicable agreements.

We encourage you to familiarize yourself with our privacy practices and contact us with any questions or concerns. If you do not want us to collect and use your personal information as described in this Privacy Policy, we encourage you not to use our Services.

2. PERSONAL INFORMATION COLLECTED

The personal information collected by True North Esports Canada will be used for customer relationship management purposes, only. Eventually, it can also be accessed by GENERATIONESPORTS USA. In any case, we restrict employee access to personal information to only those who require it to perform their job functions.

In the course of providing our Services, we may collect personal information about you during registration, which may vary based on whether you are a Student, School official, or Parent.

Tracking technologies collect various types of information, including how you interact with our Services (i.e., the pages you visit and the links you click), your browser and online usage patterns (i.e., the browser you are using and your IP address), the device(s) you use to access the Services (i.e., what type of device you are using and its mobile device identifier), and information about your location (i.e., your IP address may be used to associate your account with your School).

True North Esports Canada uses tracking technologies for several purposes, such as: streamlining authentication, by remembering your permissions and log-in information; protecting security by detecting software bugs; remembering your user preferences; delivering custom content and information based on how you use the Service; and making improvements to our Service. Additionally, True North Esports Canadamay collect analytics data, or use third-party analytics tools, such as Google Analytics, to help us gauge Website traffic and Service usage trends. True North Esports Canada and our third-party partners may also use cookies and tracking technologies for advertising purposes.

In most circumstances, you can control the use of cookies by adjusting your browser settings, which may allow you to receive a notification when you receive a cookie, disable existing cookies, or automatically refuse cookies. However, please note that doing so may interfere with your full use of our Services, as some features may not function properly. You may also adjust the settings on your email client to prevent images from being downloaded automatically, which blocks certain technologies that allow us to see whether you have accessed our email, clicked on any links, and performed other functions with it. If you want to opt-out of Google Analytics, you can download and install the Google Analytics opt-out add-on for your web browser.

3. STORING AND SECURING YOUR INFORMATION

Your information collected through our Services will be stored and processed by the GoDaddy Canada’s servers. GoDaddy is the world’s largest services platform for entrepreneurs around the globe. GoDaddy is very committed to their customer’s privacy and online security. The GoDaddy’s Privacy Policy is compliant with the E.U-U.S and Swiss-U.S. Privacy Shield Frameworks.

The security of your information is important to us. We rely on physical, administrative, and technological procedures to assure the security, integrity, and accuracy of all personal information we collect. We restrict employee access to personal information to only those who require it to perform their job functions.

We employ industry-standard security measures, such as Secure Socket Layer (SSL) encryption technology, to safeguard information provided to us during the account registration process. Other security safeguards include but are not limited to data encryption, firewalls, and physical access controls to building and files.

Although we make good faith efforts to maintain the security of all Personal Information, we can’t guarantee that it will remain free from unauthorized access, use, disclosure, or alteration. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to promptly investigate the situation.

We do not knowingly store Student Data longer than required to provide our Services, unless authorized by a School, Student, or Parent. However, we retain Tournament Data and gameplay statistics, tournament highlights and history indefinitely as part of the official record of the esports competition.

Unless otherwise directed by a School, Student, Parent, we will delete or de-identify personal information contained in Student accounts in accordance with the terms of any applicable written agreement with the School and our standard data retention schedule.

Schools, Students, and Parents are entitled to delete their accounts at any time by contacting True North Esports Canada at support@truenorthesports.ca. True North Esports Canada may retain any information that has been de-identified or disassociated with personal identifiers such that the remaining information cannot reasonably be used to identify a particular individual.

GENERATIONESPORTS USA and True North Esports Canada will also not delete Student information that has been transferred to a personal account except at the direction of the Student or Parent. Although we may not be able to delete Tournament Data, it may be possible to anonymize certain Tournament Data upon request.

4. LEGAL COMPLIANCE

Please be advised that our Services may contain links to and from third party websites of our business partners (such as gaming providers), advertisers, social media sites, and other services. If you follow a link to any of these websites, please note that these websites have their own privacy policies, and we do not accept any responsibility or liability for their privacy policies or content.

GENERATIONESPORTS USA and True North Esports Canada use Student Data for the sole purpose of providing our Services, in accordance with all relevant contractual agreements. We do not own or control Student Data, which belongs to the Student and/or the School that contracts our Services to the Student.

As set forth in our agreements with Schools, our Services are designed to provide protections for Student Data as required by applicable privacy laws, which include the Personal Information Protection and Electronic Documents Act (PIPEDA), the Canada’s federal private-sector privacy law.

The provinces of Alberta, British Columbia and Québec have substantially similar legislation that may apply instead of the Personal Information Protection and Electronic Documents Act (PIPEDA) applies if the information is collected, used and disclosed entirely within that province.

5. CONTACT US

If you have any questions about this Privacy Policy or our Services, please contact us at support@truenorthesports.ca. Additionally, if you have a disability and would like to access this Privacy Policy in an alternative format, please let us know using the contact information above.